The simple answer is that our founder, Glenn Sandford, loved that it was a prefix for many of the words that represented the culture and values here at eXp Realty. A few examples are: eXceptional, eXperts, eXcellence, eXceptional, eXposure, eXponential and many others

Keller Williams is a franchise model. It breaks up countries into regions, which sell franchises or “Market-centers” to individuals looking to open an office. eXp Realty, on the other hand, is one independent brokerage with no territories, regions or franchise locations.

eXp Realty is part of the publicly traded company eXp World Holdings (EXPI) on the Nasdaq stock exchange. eXp is audited by the SEC and is 100% completely legal.

eXp Realty is one of the fastest-growing brokerages and holds a significant amount of real estate market share. It is popular because it gives a generous commission split to the agent (80%) and offers training and support materials. 
April 10, 2023

In turn, we maximize long-term growth and profitability. Thanks to the hard work of our agents and our industry-leading operating efficiency, our core eXp Realty North American business remained solidly profitable in the fourth quarter despite the market downturn. 
Feb 28, 2023

Most agents joining the company are doing so because of the favorable commission splits and revenue share plan. In other words, they are competing on price. They learned how to deliver a low-cost brokerage model that allows agents to retain more of their commission and create additional revenue streams.